SHORE® image analysis and face detection software: certified and compliant with data protection law
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SHORE® face detection software offers reliable, real-time facial analysis of any number of people in images and videos. It can determine people’s gender and age, and recognize emotions based on their facial expressions. Installing SHORE® software on a camera (AVARD = Anonymous Video Analytics for Retail and Digital Signage) is a smart way to analyze images in real time without connecting to a cloud, computer or external service provider.

Application example – Customer analysis at the point of sale

Anonymous Video Analytics for Retail and Digital Signage as a possible application example

Shopper insights: understand your customers and target groups

70% of all purchase decisions are made at the point of sale. Our AVARD system helps you get valuable information on your customers’ purchase behavior at the shelf or in specific product groups. The system delivers statistics on purchasing behavior, purchaser composition, and customer satisfaction in real time. At the heart of AVARD is SHORE®, a software solution for anonymous facial recognition that can estimate the age, gender, and facial expressions of individuals and groups.

 

Your benefits at a glance:

  • Gain insights into how shoppers behave at the POS, reliably and in real time
  • Identify your target customers to set up a product assortment that appeals to them
  • Boost customer frequency and conversion rate

 

Digital signage in stationary retail

Analysing the effectiveness of digital signage and displays in stores, in shopwindows, or in pedestrian zones can make all the difference for the success of your campaign or product placement. Our AVARD system gives you the information you need to stay competitive.

 

Please note: AVARD is only an application example! AVARD is not a ready-made technology!

Update on Data Protection Law for AVARD

November 14, 2018, Dr. Frank Eickmeier, Head of Legal Affairs , ePrivacy GmbH

Summary:
As has been the case, only anonymous data is processed with the AVARD product. This applies for both the scope of application of the GDPR and the future ePrivacy Directive.
Even if this weren’t the case, AVARD users could rely on the legal foundation of Art. 6 (1) (f) of GDPR.
Nevertheless, it is still recommended that, as a precaution, customers and users of AVARD provide notice regarding the use of this technology, e.g., with stickers, pictographs, or similar measures.
The customers are responsible for complying with their obligations according to GDPR, particularly those incumbent upon them according to Art. 13 of GDPR.
Development of the ePrivacy Directive should continue to be monitored. This also applies for individual, national resolutions that German legislative authorities are currently developing.

Brochure

AVARD – Anonymous Video Analytics for Retail and Digital Signage

Press release

Anonymous Video Analysis with AVARD