Bamberg professor to lead Center for Applied Research on Supply Chain Services.
Professor Alexander Pflaum has been with the Fraunhofer- Gesellschaft for over 20 years. Since 2011, he has been professor of business administration, with a focus on supply chain management, at the University of Bamberg. On May 1, 2016, he was appointed director of the Center for Applied Research on Supply Chain Services, with sites in Nürnberg and Bamberg.
An expert on the application of information and communication technologies in value chains, Pflaum will collaborate with the members of the center, conducting research at the crossover between technology and business management, and generate new momentum in the group. His primary focus will be on the digital transformation of companies, business models, and supply chains, employing our technological developments among others. “We see data as the raw material of the coming decades. We mine this raw material for our clients with a view to creating crucial value for their companies,” he explains.
Dr. Roland Fischer, managing director of Fraunhofer SCS, will remain in his post, sharing the group’s management with Pflaum.