Las Vegas (US) / April 19, 2026 - April 22, 2026
Let’s shape what’s next in media!
Booth W2343, West Hall
Booth W2343, West Hall
NAB Show is where the global media community comes together to shape what’s next — bringing a sharp industry focus on AI, cloud-based workflows, media asset protection, sports innovation, and the creator economy.
That’s why we’re returning to Las Vegas to showcase forward looking updates to our established media technologies and new capabilities designed for Next Generation Audio and Video production and distribution.
Visit us at booth W2343 — we look forward to meeting you!
MPEG‑H Audio is a comprehensive Next Generation Audio (NGA) system with advanced personalization and accessibility features. It is the mandatory audio codec of Brazil’s new DTV+ broadcast standard. It delivers immersive, customizable sound — enabling language selection, commentator choice, and custom mixes for sports, entertainment, and live events.
At NAB 2026, we are showcasing MPEG-H Renderer integrations into Avid ProTools and into Marquise Technologies’ MIST, a professional quality control, mastering, and transcoding tool for video and audio files. The integrations enable more creators to produce and verify MPEG‑H Audio content within their preferred workflows. Visitors can also experience how Fraunhofer IIS, together with AWS and technology partners, has built and enabled a complete MPEG-H Audio production and transmission workflow in the cloud, which ensures highly efficient and reliable production. Plus, we present a preview of the first DTV+ enabled consumer devices ahead of the systems’ commercial launch during the 2026 Football World Cup.
The Fraunhofer IIS JPEG XS video codec was honored with the EMMY® Award for Engineering, Science & Technology for enabling visually lossless, ultra‑low‑latency video transmission over standard IP networks — even for formats up to 8K. The Television Academy recognized JPEG XS as a forward‑looking standard that simplifies real‑time studio, live, and cloud workflows through extremely low‑complexity compression.
With the Fraunhofer JPEG XS SDK, manufacturers and broadcasters can integrate high‑performance, low‑latency video transport into existing hardware or software‑defined workflows. The SDK supports ST 2110‑22, RTP (RFC 9134), MXF essence formats, and development on CPUs, GPUs, FPGAs, and ASICs, enabling reliable transfer of high‑resolution video data for professional production environments.
easyDCP offers industry‑standard tools for mastering, validation, and packaging of Digital Cinema Packages. Built on Fraunhofer IIS’s long‑standing expertise in digital cinema, the suite supports high‑efficiency workflows for encryption, composition, QC, and delivery — ensuring that cinema producers, post‑production houses, and distributors can create compliant, interoperable DCPs for global release.
The localization options for Digital Cinema Workflows integrate seamlessly into Digital Cinema Package (DCP) creation workflows and support AI‑ and LLM‑based localization processes. The service lets studios and distributors choose from various transcription and translation tools, while a cloud‑based editor supports highly streamlined collaboration across subtitling and editorial teams.
As every year, we are delighted to share a booth with our partner institutes Fraunhofer FOKUS and Fraunhofer HHI: Fraunhofer FOKUS is driving research in digital transformation, including communication systems. They present the latest innovations in sustainable media technologies for energy efficient streaming. These include streaming analytics, the Streaming Media Test Suite for content validation and testing as well as tools to verify Content Provenance and Authenticity. more.
Fraunhofer HHI is a world leader in the development of mobile and optical communication networks and systems as well as the processing and coding of video signals. The renowned contributor to three generations of video coding standards, including their major enhancement extensions and their related transport and storage formats, presents their latest generation: H.266/Versatile Video Coding (VVC). As a particular highlight, the video coding experts will show how video can be authenticated by adding digital signatures into bitstreams to enable trustworthy authentication at elementary stream level. VVC live enconding will be presented by its spin-off startup Spin Digital.