For a successful digital transformation, companies must focus on both their core business and new data-driven business models. After all, the introduction of new technologies is always also a question of economic efficiency – it only makes sense if these make business processes more efficient, reduce costs or enable additional services. The human factor also plays a key role in the success and productivity of Industry 4.0 technologies and applications. That is why we look at all phases of digitization from a behavioral and social science perspective. Learn more in the video interview!