New issue of our Trends and Technologies for Digital Media
Cloud-defined workflows are currently a big deal in the industry. From the past until today, the post-production was kept on private servers. Cloud-based workflows provide a more efficient alternative to that due to scalable processing and resource allocation, and by eliminating the need to maintain dedicated hardware. Fraunhofer is working on media processing micro services to enable such workflows.
Artificial intelligence (AI) has a big influence on media and technology. Chat GPT and other implementations of AI revolutionized the dealing with language in the industry. We at the Fraunhofer Business Area Digital Media are keeping up with the rapid progress of media technology with our research. In terms of speech-to-text and text-to-speech conversion, the use of AI allows natural language understanding and speaking. The automatic transcription and subtitling of movies or videos from voice to text is one of our research-fields. Here AI will make the deciding difference. It can capture the speech and translate movies into various languages, making them barrier-free for any audience, without too much effort. Through AI, we are optimizing picturebased as well as audio-based search with our technologies. AI is a key-factor in accelerating search-processes.
The virtualization of reality is also what drives our research. With volumetric video and light-field technology, our teams are experimenting with the potential of immersive experiences. The goal is to realize a close-to-reality experience in a virtual environment with our research. For example we are using light-field technology to portray a show on stage realistically so that the feeling of being on site is brought anywhere by the use of VR.
And with our audio and video codecs like MPEG-H, xHE-AAC, JPEG XS etc. for broadcast, production and distribution we provide best performance solutions suited for any use. Enjoy reading! We look forward to seeing you at IBC 2023 in Amsterdam!