MPEG-H Audio powers the new music format 360 Reality Audio, initiated by Sony. This makes it possible for artists and music creators to produce an immersive musical experience by positioning sound sources such as vocals, chorus and instruments in space to perfectly match the creative and artistic intent. When playing back the resulting content, users can enjoy music that immerses them in sound from every direction as intended by the content creator.
First 360 Reality Audio immersive music streaming services from Amazon Music HD, Deezer, nugs.net, Sony Select and TIDAL launched in fall 2019. There are more than 3000 songs from major labels such as Sony Music, Universal Music and Warner Music as well as live concerts offered by Live Nation. The first dedicated 360 Reality Audio playback device is the Amazon Echo Studio premium smart speaker. To play back 360 Reality Audio with headphones, those should be combined with an Android/iOS smartphone that has a participating streaming services app installed.
A prototype for immersive music playback in a car was demonstrated by Fraunhofer, Audi and Sony at the 2019 AES International Conference on Automotive Audio in September 2019. Being able to enjoy popular recording artists’ latest immersive music mixes in any environment and on many 3D audio enabled devices will provide audiences with a seamless immersive experience.
Fraunhofer IIS offers 360 Reality Audio compliant MPEG-H decoders to manufacturers of CE devices.