LG Licenses MPEG-H Software from Fraunhofer IIS for 2017 TV Models
ERLANGEN, Germany/LAS VEGAS, Nevada – In early 2017, LG will deliver new television models with the MPEG-H TV Audio System, the next-generation audio technology mainly developed by the world-renowned audio experts at Fraunhofer IIS. In advance of the launch of the new terrestrial UHD TV service in South Korea, Fraunhofer IIS will preview the system at CES 2017.
The impending launch of the UHD TV service in South Korea, based on ATSC 3.0, marks the world’s first system using a next-generation audio codec in a regular broadcast service. The MPEG-H TV Audio System implementation provides consumers with innovative capabilities such as immersive sound for a natural listening experience, and the ability to personalize the audio mix.
In addition to the interactive and immersive features, the MPEG-H TV Audio System enables cost effective delivery of streaming and television audio at comparably low bit rates for broadcasters and streaming services.
“We are happy to supply our MPEG-H TV Audio System software for bringing TVs to the market with groundbreaking next-generation audio codec features. The launch of the UHD TV system in South Korea with MPEG-H Audio is the first service realizing our vision to deliver personalized immersive sound to TV audiences,” said Harald Popp, head of the Audio and Media Technologies Business Department of Fraunhofer IIS.
At CES 2017, Fraunhofer IIS will present the MPEG-H TV Audio System to attendees. Visit the Fraunhofer booth SU 20944 to experience the features and benefits of MPEG-H firsthand.
To learn more about Fraunhofer’s MPEG-H TV Audio System, visit www.iis.fraunhofer.de/tvaudio.