Fraunhofer Institute for Integrated Circuits IIS
Fraunhofer Institute for Integrated Circuits IIS
SHORE® – Producttesting & Marktforschung
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Get closer to your customers

Direct and unbiased feedback: SHORE® helps you determine if your product is well-received

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Target group-oriented Product Development with SHORE®

Is the look and feel of a product pleasant? Does the commercial's punch line work? Are customers accepting the product?

 

These and many other questions are answered in market research, in product and UX testing. Among the tools and methods of market research are customer surveys based on questionnaires.

The challenge is that direct and unadulterated reactions of the subjects and emotional effects are often not taken into account.

In order to offer your customers the best possible service or the most excellent product, however, you need to know exactly what customers want and how to adapt your offer accordingly.

This is where SHORE® can be a good addition to your tool box.

By implicitly recording unconscious customer reactions, you obtain scientifically sound, quantitative data on the emotional impact of your product - quickly and without concerns about data protection.

WebAssembly enables SHORE® to run directly in the browser, allowing for seamless integration with existing browser-based applications, such as market research survey tools. Conducting surveys with SHORE® functionalities is flexible und tailored to your specific use case: Your target group can complete surveys from anywhere, be it on a computer, tablet, or mobile phone, at home or on the go.

SHORE® Market Research – your Advantages
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Privacy warning

With the click on the play button an external video from www.youtube.com is loaded and started. Your data is possible transferred and stored to third party. Do not start the video if you disagree. Find more about the youtube privacy statement under the following link: https://policies.google.com/privacy

SHORE® records both the basic emotions (happy, angry, sad, surprised, frightened, disgusted, neutral) and the valence, i.e. whether the predominant emotion is positive or negative. In addition, SHORE® estimates age and gender. Robust results can be generated for both RGB and infrared cameras.

Privacy warning

With the click on the play button an external video from www.youtube.com is loaded and started. Your data is possible transferred and stored to third party. Do not start the video if you disagree. Find more about the youtube privacy statement under the following link: https://policies.google.com/privacy

SHORE® records the human heart rate without contact. All that is needed is a standard webcam. In combination with emotion recognition, SHORE® is thus even better able to make statements about the psychophysiological state of a person.

More Information

The Performance of SHORE® at a glance

Technical data

Privacy by Design

SHORE® was tested on an exemplary camera platform by the neutral evaluation center ePrivacy GmbH and has been awarded the seal of approval for the period from 2015 to 2023. If you want to integrate SHORE® into your product, you can apply for re-certification by an independent evaluation center.