At a glance
Procter & Gamble (P&G) wanted to offer a new and intelligent generation of toothbrushes. During the development phase, P&G learned of two Fraunhofer IIS innovations: SHORE™ software for facial detection and analysis, and localization technologies for position recognition via inertial sensors. In combination with position data, SHORE™ made it possible to recognize and analyze in real time movements of the user’s head and how they are holding the toothbrush. This became the basis for a new and intelligent toothbrush system. Via an app on the user’s smartphone, this system informs the user about the area they are brushing in order to improve dental hygiene.