Shopper insights: understand your customers and target groups
70% of all purchase decisions are made at the point of sale. Our AVARD system helps you get valuable information on your customers’ purchase behavior at the shelf or in specific product groups. The system delivers statistics on purchasing behavior, purchaser composition, and customer satisfaction in real time. At the heart of AVARD is SHORE®, a software solution for anonymous facial recognition that can estimate the age, gender, and facial expressions of individuals and groups.
Your benefits at a glance:
- Gain insights into how shoppers behave at the POS, reliably and in real time
- Identify your target customers to set up a product assortment that appeals to them
- Boost customer frequency and conversion rate
Digital signage in stationary retail
Analysing the effectiveness of digital signage and displays in stores, in shopwindows, or in pedestrian zones can make all the difference for the success of your campaign or product placement. Our AVARD system gives you the information you need to stay competitive.